Collaborating with Plan BYou may be asking why you should spend money with us for things your brand is already doing for you.
The simple answer is that your brand is NOT doing what you think it's doing - or what it should be doing for you.
Franchisors are about protecting their brands, not about protecting your hotel. Their priorities dilute your revenue dramatically, for example, under "book direct" loyalty programs when:
- Discounts as high as 25% draw bookings away from OTAs that cost you 13% to 18% in commissions
- Favoritism drives reservations to the property that is best for the brand rather than best for the traveler